Tribe Consulting Agency provides business consulting + brand strategy services to Robotic Surgeons, Pulmonologists and Med Tech start-ups. 20+ years of med tech industry experience in launching disruptive products to market, leading high performance teams, branding robotic surgeons & physicians. Unique experience in early-stage launch of Robotic Surgery and Robotic Bronchoscopy platforms as well as 25+ years of Executive Leadership and Global Marketing, makes our agency unique.
I'm stephanie, founder and principal partner
Welcome to Tribe Agency
Imagine having a marketing system that never takes a break, a lead generation powerhouse that operates around the clock. This is the dream of every business owner and marketer. A robust marketing funnel is the key to making this dream a reality. It’s your 24/7 lead generation system that ensures your business’s continual success. Whether you’re sipping a latte in a coffee shop or catching up on your beauty sleep, your evergreen marketing funnel is hard at work, nurturing leads and converting them into customers.
An evergreen marketing funnel is not just any run-of-the-mill funnel. It’s a marketing powerhouse that remains perpetually relevant and effective. Unlike seasonal or time-limited campaigns, an evergreen funnel consistently delivers results over time. It’s your silent salesperson, working tirelessly to capture and convert leads without needing constant updates or reinventions.
A marketing funnel is often divided into four key stages: Awareness, Interest, Desire, and Action (AIDA). Let’s take a closer look at each stage:
The key to an evergreen funnel is to keep leads moving through these stages continually.
For your evergreen marketing funnel to be effective, you need to have several crucial components in place.
Imagine your marketing funnel as a doctor’s visit. Your audience has come with a problem, and your content is the prescription. To prescribe the right solution, you must understand your audience’s pain points. What are their problems, challenges, and questions? Your content should address these issues consistently.
Evergreen content is like the timeless classics of literature. It remains relevant for years to come. When creating content, aim for articles, videos, and infographics that provide value over time. Think how-to guides, FAQs, and educational content. This content will continue to attract and engage your audience long after it’s published.
Your landing page should have a crystal-clear value proposition. When a visitor arrives on your landing page, they should immediately understand what you offer and why it’s valuable to them. Avoid jargon and vague promises. Make it simple and compelling.
A highly converting landing page includes elements such as a compelling headline, concise but informative copy, a call to action (CTA) that stands out, and trust signals like testimonials or badges. These elements work together to persuade visitors to take the desired action.
Lead magnets are irresistible offers that encourage website visitors to share their contact information with you. They could be e-books, webinars, templates, checklists, or any other valuable resource. The key is that they offer something your audience finds immensely valuable.
Evergreen lead magnets are those that remain relevant and attractive to your audience over time. E-books, for example, can address perennial issues in your industry. Webinars can offer educational content that’s evergreen. Templates and checklists, too, can be updated to stay relevant.
Your email sequences are the lifeline of your evergreen funnel. They allow you to keep nurturing leads as they move through the stages of your funnel. Create a sequence of emails that continue to provide value, educate, and encourage your leads to take the desired action.
When crafting email content, make sure it’s engaging and, more importantly, timeless. Avoid time-sensitive information that might become irrelevant. Focus on delivering value and building a relationship with your audience.
Retargeting is a powerful tool in keeping your brand evergreen. It allows you to re-engage with people who have interacted with your brand but didn’t convert. With well-crafted retargeting ads, you can gently remind them about your offering.
Your evergreen funnel is only as effective as its ability to keep users moving seamlessly through the stages. Minimize friction points and provide a smooth journey from awareness to action.
An evergreen marketing funnel is not a “set it and forget it” system. It requires continual testing and optimization to ensure it’s performing at its best.
A/B testing involves comparing two versions of a web page, email, or ad to see which one performs better. It’s an essential tool for maintaining the efficiency of your evergreen funnel. Try different headlines, CTA buttons, and content formats to see what resonates most with your audience.
Some key metrics to keep an eye on for continual monitoring and refinement include:
Collect feedback from your audience and monitor the performance of your evergreen funnel. Use data and insights to make informed decisions. Adapt and optimize based on what’s working and what’s not. Be open to making changes and improvements based on the feedback you receive.
Sustaining an evergreen marketing funnel for the long term requires commitment and ongoing effort.
Even evergreen content can grow stale over time. Periodically review and update your content to ensure it remains relevant. If there have been changes in your industry or if there are new insights to share, make sure your evergreen content reflects these updates.
The digital landscape is constantly evolving, and the audience needs change. To keep your evergreen funnel thriving, stay tuned to market trends. Be ready to adapt your content and strategies to meet evolving audience demands. Being proactive in anticipating and addressing changes will set you apart from the competition.
Repeat customers are like gold in an evergreen strategy. They’re easier to convert, and they can become brand advocates. Implement strategies for upselling and cross-selling to your existing customer base. Encourage loyalty and retention by providing exceptional customer service and experiences.
In the ever-evolving world of digital marketing, a well-structured evergreen marketing funnel is your secret weapon. It’s the tireless worker who generates leads, nurtures them, and converts them into customers 24/7. By understanding the basics of an evergreen funnel, implementing its indispensable components, streamlining the user’s journey, continually testing and optimizing, and maintaining it for the long term, you’ll set your business up for enduring evergreen success. It’s not a one-time effort, but the rewards are well worth the investment. So, sleep tight knowing your marketing funnel is up all night, making lead generation easy for your business.
If all of this talk about evergreen funnels has you seeing double, then connect with Tribe Agency, experts in branding and digital marketing. We can help!